Facebook Pages Can Now Join Facebook Groups

Your Facebook Page can now join Facebook Groups as members, something that was only possible for individuals until now.

Facebook has recently added a new setting in Groups for admins to allow Facebook Pages to join their Groups.

The new feature was spotted by Mari Smith and shared on Twitter by Matt Navarra:

View image on Twitter

Matt Navarra

h/t @MariSmith

Until now, only individual users could join Facebook Groups, post and comment within them. This was an issue for many public figures, publishers and charities – which often use Pages instead of personal profiles.

Until now, only individual users could join Facebook Groups, post and comment within them.

A Facebook spokesperson confirmed the new feature, saying: “We’ve heard from people that engaging with public figures, non-profits, publishers, and businesses in a more intimate setting can be meaningful. We previously launched the ability for Pages to start Facebook Groups so that they can engage with their communities. We are now testing the ability for Pages to join existing Facebook Groups as well.”

As pointed out, the new setting is being tested, and may not yet be available to all Groups.

Facebook Groups can now allow Facebook Pages to join their groups and engage with its members.

Many Facebook Pages stand to benefit from this new feature, giving them access to new communities they were kept away from until now. It should immediately have a positive impact on engagement levels within Groups as well, as Pages will now be able to like and comment on on-going conversations with its members.

Have you seen the new setting in your Groups?

Facebook has been reducing the number of people who can view your content on pages, enticing you to pay for adverts to increase your reach. It has also been showing more interest in groups and encouraging people to get into groups they can relate to. They basically want us all to join groups. Facebook pages in Kenya are so many, Facebook groups are less but growing.

Its a high time you develop a group around what you sell on Facebook, and form a community to easily connect to people, share ideas and grow your business.

If facing a challenge in creating or growing a Facebook group in Africa or any part of the world, we’re happy to help.

Social Media Platforms

Did you know how big the social media platforms are?

Check below…

Facebook: In any given month, approximately 1.28 BILLION people are active on Facebook – roughly equivalent to the entire population of India, the world’s second most-populous country.

LinkedIn: Approximately 41% of millionaires use LinkedIn, and Two new users join LinkedIn every second.

Twitter: Almost half of all Twitter accounts – 44 % – have never sent a tweet.

Instagram: Instagram’s per-follower engagement rate is 58 times higher than Facebook’s and 120 times higher than Twitter’s.

Pinterest: More than 70% of Pinterest’s user base is female.

Makes you think a little doesn’t it? I know these times of fun facts always make me realize how prominent social media has become over the last few years. Food for thought …

https://goo.gl/BYS5ci

#DigitalMarketingKenya #SocialMediaMarketing

3 Secrets to Facebook Marketing

Many people fail on Facebook Advertising. This is because they BOOST ADVERTS which doesn’t work. Below are 3 Secrets to Facebook Marketing that will deliver over 100 leads even if you have never used Facebook before.

SECRET #1 LOCATION, LOCATION,

LOCATION BASED TARGETING
Your customer base isn’t all of Kenya in most cases, its where your business is located. If its in Nairobi, try to use Nairobi as the location, not the whole country. Facebook defaults to this massive zone around your business, so you have to be very careful.

Don’t waste money like companies with countrywide ad coverage, most of those companies have big budgets which you don’t, and you don’t want to attract ‘can’t be my customers’ customers. Your time gets wasted with responses too far away like Kisumu/Isiolo.

Zoning your location stops 90% of the budget going to waste.

SECRET #2 THUMB – STOPPING ATTENTION – GETTING CLICK – WORTHY ACT – NOW OFFER

90% of Small Businesses in Kenya and the rest of the world say Facebook Adverts don’t work. We Tried, No Response.

Facebook adverts don’t work if you don’t have a click – worthy offer, which most companies don’t have.

They also don’t work if you don’t have an attention getting photo, collage or video.

You have to offer something worth clicking and worth breaking a habit over.

Great Facebook adverts are built in 5 steps – each step for a specific reason. Follow the 6 steps below and you’ll get results, don’t and you won’t.

Find below an example advert we had used for a massage parlor in Nairobi that got great results;

  1. Call out the location, i’e Hey Nairobi
  2. Call out the pain
  3. Give an offer
  4. Show Scarcity
  5. Do Branding

SECRET #3; PLACING PLACEMENTS WHERE THEY ARE SUPPOSED TO BE PLACED

Placements are where the Facebook advert appears, more like a billboard, tv or magazine

There are 8 different and unique placements that facebook provides across 4 platforms, check them out below;

The best placement is News Feed, it shows your advert on a bigger screen and most people react better to it than the rest.

Facebook wants to run your advert everywhere and get the most money from you, but you want your advert to run where it will get the most results. Your aim should be to only drive leads, results and actionable customers.

To recap it all…

Don’t let Facebook determine your location. Always target your serviceable zones who are people who can come over to your shop and buy from you. You shouldn’t target a location you cannot service.

Remember that 90% Facebook Adverts don’t hit their goals. Always try to have a human focused photo that draws peoples attention and focus on the 5 steps while setting up the adverts to ensure the advert converts.

Facebook wants to spend your money fast so run your advert where it gets the most leads. Always choose Newsfeed placement for the best results. Only do Instagram and the rest when you specifically want to be seen on those platforms, but newsfeed will always give the best results.

Don’t waste your money on Facebook advertising if you feel unsure of how to go about it, we can help, just get in touch.

10 Steps for free leads on Facebook…

Facebook Page Marketing

Facebook is a really cool place, partly because everyone is there. If you are trying to put a targeted group of people on your list, they are there too.

So how do you pull those people out of facebook and put them on your list? Here is one way that won’t cost you a dime:

Step 1. Create a facebook page for your lead magnet (an article your target clients can find valuable). Be sure to link it back to your opt-in and utilize the advertising space of your facebook page’s cover picture to promote that lead magnet.

Step 2. Create a post on your page about your lead magnet, include a link, and pin that post to the top.

Step 3. Link your facebook profile to your lead magnet facebook page by changing where you work to your facebook page.

Step 4. Next go ahead and change your facebook profile cover picture to promote your lead magnet and your lead magnet facebook page.

Step 5. Join about 5 to 10 facebook groups that are related to your niche and have at least 1,000 members. Make sure these groups are active.

Step 6. Dedicate 5 minutes a day to each of these groups. Just be a part of the group. Like, comment, and post niche related questions and content in the group.

Step 7. Any positive interaction with other people in the group (i.e. liking your posts, commenting on your posts, you liking someone elses post) then friend request that person. Friend request 5 to 10 people a day. No more than that.

Step 8. Do simple facebook livestreams a few times a week, or if you don’t want to do that, post content on your profile a few times a week. Make sure this content has entertainment value, actionable content and pitches your lead magnet.

Step 9. Once a week, invite all your friends to like your lead magnet facebook page.

Step 10. Periodically create a facebook event for your lead magnet and invite all your facebook friends to attend. Be sure to include the link to your lead magnet opt-in page.

That’s it. This little system will get targeted people on your friends list, they will in turn see your live streams and/or content, and then in turn join your email list. It works great.

Go forth and crush it!

That’s it for today. Be sure to take action on these strategies and tactics we are talking about. The best laid plans fall to nothing if no action is taken.