How to be Found on Google

Ranking high on the google search results is of great importance if you want to build a successful business. This will mean that more people searching your kind of business will be able to easily find you on google. This is also called SEO (Search Engine Optimization) which is the process of improving your websites ranking on search engines.

Considering that most people in Kenya refer to google whenever they want any kind of information be it directions, businesses contact information, jobs, services, products among other things.

1. Optimize for RankBrain

RankBrain is a machine learning algorithm that helps Google to determine the most relevant results to search engine queries. If you want to be found on google you need to be smart on how you create your content.

how Rankbrain works in connection to google search results

This requires you to focus on creating content that answers the unique questions that answers your audience so that the google Rankbrain can show your information when someone searches for it.

2. Submit Your Website URL to Google

It is not enough to design your website, you need to submit your website to google. This will enable google to find your content and to know of any important updates you might make. Search engines craw billions of pages that are on the web, collecting data and indexing content so if you have submitted your website to google your page will be easily found.

3. Select the Right Keywords

By google looking at the most common words used in your titles, content and meta tags, Google can understand what your business is about and show it in relevant search results. Key words can make or break your website. Use tools like Google Keyword Planner or Google’s autocomplete function to discover what your audience is looking for online.

4. Don’t Forget to Include Meta Tags

Use meta tags to tell people who are not familiar with your business what it is all about and why they should click on the results.

5. Add Your Website to Local Directories

If you want your page to show up high in research results optimize your site for local directories through Google Business Page. Include information such as your NAP (name, address and phone number), a map of your location, hours of operation and location based keywords such as the name of the city.

East Africa Digital Marketers local directory

6. Make Sure Your Site Is Mobile Friendly

People in Kenya are now using their smartphones to read content online, book services and purchase good online. If you want your site to rank high in the search results, you need to have a mobile friendly site.

Create content that immediately answers your audiences questions and make sure your content loads fast and looks presentable regardless of the screen size.

You as a business person can follow the above process to rank high on the google search result or you can come to us as we offer SEO (search engine optimization) services and let a professional handle it for you, so you can do what you do best, your business.

Get in touch with us for FREE CONSULTATION!

Mistakes to avoid when identifying influencers for your brand

Social Media Influencers in Kenya

Social media Influencers in Kenya have emerged with many content creators investing in online channels that have amassed a large following.

Most influencers in Kenya are on YouTube and Instagram. You should be able to identify the ones that will represent your brand like you would want.

If you don’t identify your influencer correctly, then you will not be able to get your brand out there hence loosing your money with no gain. Try and avoid these mistakes for you to yield more success in our influencer campaigns.

1. Forcing a collaboration with an influencer who is clearly not a fan of the brand

 Marketers should be targeting influencers who already have a positive believe towards their brand. Identify influencers who have interacted with your product or service before so that during negotiations you can tell if they are authentically excited to promote your product or if they only want to do it for money. The most successful influencer partnership is authentic.

If you notice any negative sentiment and lack of excitement from the influencer, this means that he or she will not represent your brand effectively.

2. Overlooking the demographics of an influencer’s audience

It is important for you to take into consideration the influencer’s audience so that you can know if the influencer has the target audience that you need for your brand.

Social Media influencers demographics

If your target audience is females in Kenya within the age of 18-35 years you should check if most of the influencer’s followers are females ranging in that age group.

3. Putting too much weight on number of followers and not enough on engagement

As a business person in Kenya do not assume that any influencer with a large follower will be a good person to partner with. Also the quality of the content the influencer will post and how he or she will engage with the target audience will matter.

Check if the influencer’s recommendation will receive any action from the followers. You can achieve this by checking the previous likes and comments from the influencer’s page when they recommended something to their audience.

4.Targeting influencers whose feed is over saturated with sponsored content

Most of the influencers in Kenya and around the world do not want to create their own content but to use sponsored content. This will be a major turn off to the followers who don’t want to feel like they are constantly being sold to.

If you are looking for an influencer to promote your brand look for one that creates their own content and has connected with their audience from that.

Google is expanding when it shows ads to ‘people in targeted locations’

This advanced Google Ads location update, is going to apply to commuters whether they are on the road, at home or at work. Meaning that your ads will show to people who are physically at your targeted location in time of their search and also those who regularly travel to your targeted area even if when they search they are not physically there.

This means that if your ads target location is Nairobi Kenya, the people physically living in Nairobi will see the ad.  The ad is also going to be seen by someone who searched for your target location which is Nairobi Kenya and lives in Nakuru but he or she travels to Nairobi regularly or passes by Nairobi to another location.

Google has changed “people in your targeted locations” option to “people in or are regularly in your targeted locations”. This is unlike the previous setting of “Reach people in your targeted locations”  which only showed ads to people who searched for your targeted location and where there physically while they were searching.

This means that your location-targeted campaigns can reach people with ads targeted to their work locations when they are home and vice versa.

This will be a great win for Kenyans running Google Ads especially in the competitive markets like real estate, tourism, insurance etc who not only want people in a certain location, but can get business from people who frequent that location but live elsewhere.

Googles other services like Google Maps have been absorbed very well in Kenya, with most Kenyans using it almost daily to check traffic updates, new places and new roads to get to their destinations.

How to Get Your Instagram Stories Featured on the Explore Tab

Instagram right now has more than one billion monthly active users therefore, if you want to get a higher level of visibility, you should be thinking on how to get your Instagram stories on the Explore tab.

Instagram is fast growing in Kenya as a preferred social media platform and has around 3M users. It’s fast catching up with Facebook which has the highest number of social media users.

How the Instagram Explore Tab Works

Instagram Explore page works by using the Instagram algorithm to learn about your behavior on the app, particularly what you like and engage with the most.

When you click on your Explore Page and click on another person’s explore page, you will notice that the results are completely different because the explore page is tailored to meet your activity.

Instagram Explore page recommends tons of suggestions of similar content that you might like, but you don’t already follow. This is why getting on this page is important.

Time Your Posts

In Instagram the best performing posts are the ones getting instant viral reaction. This therefore requires you to know the best time to post.

Research shows that the best time to post content on Instagram is at 5 pm since people are getting off from work. When you get a higher engagement level Instagram will recognize it as of importance and put you on the Explore tab.

Use Instagram Analytics

To know if you’re on the Explore Page, head to your Instagram feed and tap the View Insights button underneath your post. From here, you can swipe up to gain more metrics around your post performance.

The Explore page is compiled based on the user activity, so you should be regularly analyzing your Instagram Analytics to figure out whether you’re hitting the necessary niche for you to be featured.

Make Your Brand Aesthetic Consistent

Make your brand consistent whenever you’re posting on Instagram, this includes the style, colour and tone to increase your Instagram success.

Use Video Content to Stand Out

In the Explore tab, the video plays automatically when you scroll over. The chances of a user stopping to view your video is more likely than a static post.

 Through people interacting to your video, you’re likely to gain more viewership hence appearing on the Explore tab.

You can create videos from:

  • Adding motion to your still images
  • Adding an animated element to a still image
  • Adding a moving background to a still image
  • Shoot boomerangs or Create GIF Loop Photos from Still Images

Instagram is fast growing in Kenya, and is one of the the most popular social media platforms among the youth.

To find out how to grow our business using Instagram, click here.

Facebook Pages Can Now Join Facebook Groups

Your Facebook Page can now join Facebook Groups as members, something that was only possible for individuals until now.

Facebook has recently added a new setting in Groups for admins to allow Facebook Pages to join their Groups.

The new feature was spotted by Mari Smith and shared on Twitter by Matt Navarra:

View image on Twitter

Matt Navarra

h/t @MariSmith

Until now, only individual users could join Facebook Groups, post and comment within them. This was an issue for many public figures, publishers and charities – which often use Pages instead of personal profiles.

Until now, only individual users could join Facebook Groups, post and comment within them.

A Facebook spokesperson confirmed the new feature, saying: “We’ve heard from people that engaging with public figures, non-profits, publishers, and businesses in a more intimate setting can be meaningful. We previously launched the ability for Pages to start Facebook Groups so that they can engage with their communities. We are now testing the ability for Pages to join existing Facebook Groups as well.”

As pointed out, the new setting is being tested, and may not yet be available to all Groups.

Facebook Groups can now allow Facebook Pages to join their groups and engage with its members.

Many Facebook Pages stand to benefit from this new feature, giving them access to new communities they were kept away from until now. It should immediately have a positive impact on engagement levels within Groups as well, as Pages will now be able to like and comment on on-going conversations with its members.

Have you seen the new setting in your Groups?

Facebook has been reducing the number of people who can view your content on pages, enticing you to pay for adverts to increase your reach. It has also been showing more interest in groups and encouraging people to get into groups they can relate to. They basically want us all to join groups. Facebook pages in Kenya are so many, Facebook groups are less but growing.

Its a high time you develop a group around what you sell on Facebook, and form a community to easily connect to people, share ideas and grow your business.

If facing a challenge in creating or growing a Facebook group in Africa or any part of the world, we’re happy to help.

Social Media Platforms

Did you know how big the social media platforms are?

Check below…

Facebook: In any given month, approximately 1.28 BILLION people are active on Facebook – roughly equivalent to the entire population of India, the world’s second most-populous country.

LinkedIn: Approximately 41% of millionaires use LinkedIn, and Two new users join LinkedIn every second.

Twitter: Almost half of all Twitter accounts – 44 % – have never sent a tweet.

Instagram: Instagram’s per-follower engagement rate is 58 times higher than Facebook’s and 120 times higher than Twitter’s.

Pinterest: More than 70% of Pinterest’s user base is female.

Makes you think a little doesn’t it? I know these times of fun facts always make me realize how prominent social media has become over the last few years. Food for thought …

https://goo.gl/BYS5ci

#DigitalMarketingKenya #SocialMediaMarketing

3 Secrets to Facebook Marketing

Many people fail on Facebook Advertising. This is because they BOOST ADVERTS which doesn’t work. Below are 3 Secrets to Facebook Marketing that will deliver over 100 leads even if you have never used Facebook before.

SECRET #1 LOCATION, LOCATION,

LOCATION BASED TARGETING
Your customer base isn’t all of Kenya in most cases, its where your business is located. If its in Nairobi, try to use Nairobi as the location, not the whole country. Facebook defaults to this massive zone around your business, so you have to be very careful.

Don’t waste money like companies with countrywide ad coverage, most of those companies have big budgets which you don’t, and you don’t want to attract ‘can’t be my customers’ customers. Your time gets wasted with responses too far away like Kisumu/Isiolo.

Zoning your location stops 90% of the budget going to waste.

SECRET #2 THUMB – STOPPING ATTENTION – GETTING CLICK – WORTHY ACT – NOW OFFER

90% of Small Businesses in Kenya and the rest of the world say Facebook Adverts don’t work. We Tried, No Response.

Facebook adverts don’t work if you don’t have a click – worthy offer, which most companies don’t have.

They also don’t work if you don’t have an attention getting photo, collage or video.

You have to offer something worth clicking and worth breaking a habit over.

Great Facebook adverts are built in 5 steps – each step for a specific reason. Follow the 6 steps below and you’ll get results, don’t and you won’t.

Find below an example advert we had used for a massage parlor in Nairobi that got great results;

  1. Call out the location, i’e Hey Nairobi
  2. Call out the pain
  3. Give an offer
  4. Show Scarcity
  5. Do Branding

SECRET #3; PLACING PLACEMENTS WHERE THEY ARE SUPPOSED TO BE PLACED

Placements are where the Facebook advert appears, more like a billboard, tv or magazine

There are 8 different and unique placements that facebook provides across 4 platforms, check them out below;

The best placement is News Feed, it shows your advert on a bigger screen and most people react better to it than the rest.

Facebook wants to run your advert everywhere and get the most money from you, but you want your advert to run where it will get the most results. Your aim should be to only drive leads, results and actionable customers.

To recap it all…

Don’t let Facebook determine your location. Always target your serviceable zones who are people who can come over to your shop and buy from you. You shouldn’t target a location you cannot service.

Remember that 90% Facebook Adverts don’t hit their goals. Always try to have a human focused photo that draws peoples attention and focus on the 5 steps while setting up the adverts to ensure the advert converts.

Facebook wants to spend your money fast so run your advert where it gets the most leads. Always choose Newsfeed placement for the best results. Only do Instagram and the rest when you specifically want to be seen on those platforms, but newsfeed will always give the best results.

Don’t waste your money on Facebook advertising if you feel unsure of how to go about it, we can help, just get in touch.

10 Steps for free leads on Facebook…

Facebook Page Marketing

Facebook is a really cool place, partly because everyone is there. If you are trying to put a targeted group of people on your list, they are there too.

So how do you pull those people out of facebook and put them on your list? Here is one way that won’t cost you a dime:

Step 1. Create a facebook page for your lead magnet (an article your target clients can find valuable). Be sure to link it back to your opt-in and utilize the advertising space of your facebook page’s cover picture to promote that lead magnet.

Step 2. Create a post on your page about your lead magnet, include a link, and pin that post to the top.

Step 3. Link your facebook profile to your lead magnet facebook page by changing where you work to your facebook page.

Step 4. Next go ahead and change your facebook profile cover picture to promote your lead magnet and your lead magnet facebook page.

Step 5. Join about 5 to 10 facebook groups that are related to your niche and have at least 1,000 members. Make sure these groups are active.

Step 6. Dedicate 5 minutes a day to each of these groups. Just be a part of the group. Like, comment, and post niche related questions and content in the group.

Step 7. Any positive interaction with other people in the group (i.e. liking your posts, commenting on your posts, you liking someone elses post) then friend request that person. Friend request 5 to 10 people a day. No more than that.

Step 8. Do simple facebook livestreams a few times a week, or if you don’t want to do that, post content on your profile a few times a week. Make sure this content has entertainment value, actionable content and pitches your lead magnet.

Step 9. Once a week, invite all your friends to like your lead magnet facebook page.

Step 10. Periodically create a facebook event for your lead magnet and invite all your facebook friends to attend. Be sure to include the link to your lead magnet opt-in page.

That’s it. This little system will get targeted people on your friends list, they will in turn see your live streams and/or content, and then in turn join your email list. It works great.

Go forth and crush it!

That’s it for today. Be sure to take action on these strategies and tactics we are talking about. The best laid plans fall to nothing if no action is taken.