We will look at the differences between boosted posts and Facebook ads. With this information, you are going to understand the importance of using either boosted posts or Facebook ads. You are going to see what is available in each category before you decide to advertise on Facebook. Both are important, it just depends on what your end goal is.

Facebook boosted posts

If you are a page admin on Facebook, you have seen the blue Boost Post that appears on every post on your page. That is the facebook boost post.

  • Campaign objective

Ads – you can choose up to 11 campaign objectives (brand awareness, reach, traffic, engagement, app installs, conversions, catalogue sales, store visits, video views, lead generation, and messages)

Boosted posts – you can only choose between three objectives (engagement, messages and traffic. Engagement means likes, shares and comments.

  • Audience targeting

Ads – you are not limited. You can use lookalike audiences, custom audiences you can target by language and you can add connection types. There is an option to let Facebook automatically expand your interests if it thinks people outside of your audience will engage with your ad.

Boosted posts – there is audience targeting but it is limited. You can only target people who have liked your page and their network of friends.

  • Budget control

Ads – you are allowed to choose your daily budget or lifetime budget.

Boosted posts – you can only choose your daily budget and the days your ad will run.

  • Ad scheduling

Ads – you can set a start and end date for your ad

Boosted post –your ad will go live immediately. You cannot schedule a start day but you can put an end day for your ad.

  • Language targeting

Ads – you can target your audience’s by language

Boosted post – you cannot target audience by language

  • Ad placement

Ads – you can choose where you want your ads to appear. You can choose to have your ad appear on a desktop news feed, mobile news feed, instant article, Instagram and many more

Boosted posts – your posts will appear on both desktop and mobile news feed. You cannot choose.

  • Instagram ads

Ads- you can choose to show your ads on Instagram by ticking in the placement section.

Boosted post – you can only boost on Facebook

  • Right column Ads

Ads – you can choose to show your ad on the right column on desktop computers.

Boosted posts – you cannot show your boosted ads on the right column

  • Retargeting

Ads – you can retarget your ads by installing Facebook pixel on your website.

Boosted posts – you cannot retarget people.

  •  Ad delivery

Ads – you can choose between accelerated delivery and standard delivery. To use accelerated delivery you need to set a bid that is if you need your ad to go live as soon as possible.

Boosted post – you cannot adjust your ad delivery time.

Knowing the difference between boosted posts and facebook ads, you can now create ads that will reach your target audience and convert.

Similarities between boosted ads and Facebook ads

  • Interest and behaviour targeting

With both, you can target the audience’s interest and behaviour

  • Geographical targeting

You can target specific locations of your target audience on both.

  • Age and gender targeting

You can choose the gender you want to target for your ad on both.

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