Digital Marketing Services in Kenya

Digital marketing takes place through the usage of an automated device or the internet. Companies control digital networks, such as search engines, social media, email, and other websites to connect with present and future customers.

How it is defined?
Digital marketing is well-defined by the use of abundant digital schemes and channels to connect with customers where they spend most of their time: online. The best digital advertising agencies have a clear idea of how digital promotion campaign supports their all-encompassing areas. Marketers support a long campaign through the free and paid channels depending on the areas of their marketing policy.

Marketing of content
This term refers to the generation and promotion of content for the purpose of creating brand awareness. The channels which provide help in the marketing strategy of your content include:

  • Blog posts: Writing articles on the blog of a company helps determine the expertise and creates search traffic for the business. This ultimately gives an opportunity to convert the viewers of the website into leads for the sales team.
  • Ebooks and whitepapers: Ebooks and whitepaper help educate the visitors of the website. It also allows the interchange of content for the contact information of a reader, generates leads for the company and move people through the journey of a buyer.
  • Infographics: Infographics are vital and a key part of any content strategy. Moreover, the human brain procedure visuals better than text and are a great way to tell visual stories. Sometimes, readers are interested in showcasing and not going through the content. It is often said that visuals speak louder than words.

Social Media Marketing
This practice promotes the brand and marketing of content on social media to enhance brand awareness and generate tips for your business. The channels which are used in the marketing of social media include:

  • Facebook.
  • Twitter.
  • LinkedIn.
  • Instagram.
  • Snapchat.
  • Pinterest.

Pay Per Click
It is a mechanism of attracting traffic to the website by paying a publisher every time an ad is clicked. One of the most common among them is Google Ads, which allows paying for top slots on Google’s search engine results pages at a price per click of the placed links. Other channels include paid ads on Facebook; Twitter ads campaigns; and sponsored messages on LinkedIn.

Associate Marketing
This is a type of performance-based advertising where commission is received for the promotion of someone else’s products or services on one’s website. It includes hosting of video ads through the YouTube Partner Program and posting associate links from social media accounts.

There are abundant reasons for building a digital strategy and transforming marketing which one can use to encourage colleagues and clients. You can also learn from the experiences of other businesses as to how they have successfully integrated digital marketing into their activities and replicate the same in your digital marketing services.

The most important skill which is required in digital marketing is constant reading and learning. Digital marketing mostly offers SEO services. One needs to find out where digital marketing is heading and place herself/himself accordingly. Technology is continually evolving and one should make sure to also update herself/himself about the same.