Facebook ads vs boosted posts. Which should you use?
When it comes to choosing between boosted posts and Facebook ads, it will depend on the objective of your ad. We have already discussed the difference between a boosted post and Facebook ad, from these differences you can determine which you can use for your advert. I will try and simplify the differences to help you get a better understanding of when to use boosted post instead of Facebook ads and vice versa.
What are Facebook ads?
Facebook ads are an advanced way of advertising on Facebook and will require you to have a Facebook ad manager account. With Facebook ads, you have a number of options for your ad. These options include brand awareness, reach, traffic, engagement, app installs, conversions, catalogue sales, store visits, video views, lead generation and messages.
With Facebook ads, you can add a call to action buttons like ‘Shop Now’, ‘Download’, ‘sign up’ and ‘contact us’.
What are boosted post?
Boosted posts are the blue posts that appear on the lower right corner of each post you make on your page written ‘Boost Now’. You can only see it if you are a page admin. With a boosted post, your objectives are only three; engagement, messages and traffic.
Which one should you use?
If your objective is to get more engagement which means more likes, shares and comments on a post, then boosting a post is your to-go method.
If you want
to create brand awareness for your product or service, Facebook ads is your to-go method. Why? With Facebook ads, you have the option of
reating a custom audience, a lookalike audience; you can target the audience by language and so much more. However, with boosted posts, you can only target people who like your page and their friends.
So when should you use Boost Post in terms of audience?
You can use it when you have an event, making a big announcement like the release of a new product or service or a grand opening and sharing user-generated
content that you have reposted. With this, you are informing people who like your page and their friend who most likely will be interested because birds of the same feather flock together.
When you want people to talk to you via sending a message to you, use promote your send message button on boost post. When you want people to visit your website boosted post will do. When you want people to call you, you can promote your call us button and when you want more leads to b
oost post is your option. With Facebook ad you can as well promote them but it is easier with boosted posts if you want your ad to reach people who like your page and their friends.
If you want people to download an app, visit your store or website, view your video then Facebook will help you achieve that.
With boosted post, it is easy to create an ad unlike using Facebook ad, which is more advanced.
With the very many options that Faceb
ook ads provide you with, it wins over boosted post.
For you to choose which one to use, look at what you want to achieve and the people you want to reach. Like we have said, Facebook ads provide you with many target audience reach while with the boost post you can only target people who like your page and their friends.
It doesn’t mean that with boosted ads you don’t have a big audience, your ad can reach more than 7 million people, it is just that with Facebook ads you get to target people who will most likely be interested in your services or product.