Ranking high on the google search results is of great importance if you want to build a successful business. This will mean that more people searching your kind of business will be able to easily find you on google. This is also called SEO (Search Engine Optimization) which is the process of improving your websites ranking on search engines.

Considering that most people in Kenya refer to google whenever they want any kind of information be it directions, businesses contact information, jobs, services, products among other things.

1. Optimize for RankBrain

RankBrain is a machine learning algorithm that helps Google to determine the most relevant results to search engine queries. If you want to be found on google you need to be smart on how you create your content.

how Rankbrain works in connection to google search results

This requires you to focus on creating content that answers the unique questions that answers your audience so that the google Rankbrain can show your information when someone searches for it.

2. Submit Your Website URL to Google

It is not enough to design your website, you need to submit your website to google. This will enable google to find your content and to know of any important updates you might make. Search engines craw billions of pages that are on the web, collecting data and indexing content so if you have submitted your website to google your page will be easily found.

3. Select the Right Keywords

By google looking at the most common words used in your titles, content and meta tags, Google can understand what your business is about and show it in relevant search results. Key words can make or break your website. Use tools like Google Keyword Planner or Google’s autocomplete function to discover what your audience is looking for online.

4. Don’t Forget to Include Meta Tags

Use meta tags to tell people who are not familiar with your business what it is all about and why they should click on the results.

5. Add Your Website to Local Directories

If you want your page to show up high in research results optimize your site for local directories through Google Business Page. Include information such as your NAP (name, address and phone number), a map of your location, hours of operation and location based keywords such as the name of the city.

East Africa Digital Marketers local directory

6. Make Sure Your Site Is Mobile Friendly

People in Kenya are now using their smartphones to read content online, book services and purchase good online. If you want your site to rank high in the search results, you need to have a mobile friendly site.

Create content that immediately answers your audiences questions and make sure your content loads fast and looks presentable regardless of the screen size.

You as a business person can follow the above process to rank high on the google search result or you can come to us as we offer SEO (search engine optimization) services and let a professional handle it for you, so you can do what you do best, your business.

Get in touch with us for FREE CONSULTATION!

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