Instagram right now has more than one billion monthly active users therefore, if you want to get a higher level of visibility, you should be thinking on how to get your Instagram stories on the Explore tab.

Instagram is fast growing in Kenya as a preferred social media platform and has around 3M users. It’s fast catching up with Facebook which has the highest number of social media users.

How the Instagram Explore Tab Works

Instagram Explore page works by using the Instagram algorithm to learn about your behavior on the app, particularly what you like and engage with the most.

When you click on your Explore Page and click on another person’s explore page, you will notice that the results are completely different because the explore page is tailored to meet your activity.

Instagram Explore page recommends tons of suggestions of similar content that you might like, but you don’t already follow. This is why getting on this page is important.

Time Your Posts

In Instagram the best performing posts are the ones getting instant viral reaction. This therefore requires you to know the best time to post.

Research shows that the best time to post content on Instagram is at 5 pm since people are getting off from work. When you get a higher engagement level Instagram will recognize it as of importance and put you on the Explore tab.

Use Instagram Analytics

To know if you’re on the Explore Page, head to your Instagram feed and tap the View Insights button underneath your post. From here, you can swipe up to gain more metrics around your post performance.

The Explore page is compiled based on the user activity, so you should be regularly analyzing your Instagram Analytics to figure out whether you’re hitting the necessary niche for you to be featured.

Make Your Brand Aesthetic Consistent

Make your brand consistent whenever you’re posting on Instagram, this includes the style, colour and tone to increase your Instagram success.

Use Video Content to Stand Out

In the Explore tab, the video plays automatically when you scroll over. The chances of a user stopping to view your video is more likely than a static post.

 Through people interacting to your video, you’re likely to gain more viewership hence appearing on the Explore tab.

You can create videos from:

  • Adding motion to your still images
  • Adding an animated element to a still image
  • Adding a moving background to a still image
  • Shoot boomerangs or Create GIF Loop Photos from Still Images

Instagram is fast growing in Kenya, and is one of the the most popular social media platforms among the youth.

To find out how to grow our business using Instagram, click here.

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