Top 5 Reasons Why Your Website Needs Quality SEO
Back in the day, the only way to find information on businesses or individuals was to ‘Let your fingers do the walking’ on the Yellow Pages. With the introduction of the internet; information is readily accessible. Consumers now get instant access to business with a simple Google search. Which page you appear on in the rankings is determined by Search Engine Optimization (SEO)
SEO is a set of strategies, actions, and practices which help your ranking in search engines such as Google. Here are the top five reasons why your business needs SEO.
- Your Customers are Using It
The modern customer loves information. Statistics show that almost 80% of consumers do an online search of businesses before engaging them. Of this large number of searches, only about 16% ever go on the second page of Google.
Your business loses if it does not rank well. And the best way to get there is by optimizing your website.
- Increase Your Company Credibility
Clients today don’t just want more information; they also want assurance. Appearing on the top rankings of search engine pages gains customer trust. This high ranking shows that the company is both competent and authentic.
On the other hand, a brand that does not rank in search appears highly questionable at best and, at worst, downright suspicious. This is especially true if it’s a big brand.
Your website requires both onsite and offsite SEO to help your clients access your information readily. The more they can find about you, the more they can relate to you.
- Increase Your Market Share
There are 40,000 search queries done every second. In Kenya, Google accounts for 96% of all searches. With almost 38 million people in the country accessing the internet, SEO gives you a significant marketing opportunity.
As mentioned earlier, only a small fragment of people go past the first page of search results. This low number is due to search engines trying to provide the most relevant answers first. Being search optimized drives all these people looking for a solution to your website.
If your business solves their problem, then they will reward you by buying from you.
- Increase Marketing ROI
Compared to traditional marketing, SEO provides an excellent return on your investment. The time and energy it takes to remain top in searches are well worth the gains.
It’s a fact that the people who find you online are already warm business prospects. They found your website because they want a solution that you happen to offer. This is different from traditional marketing where you target both the interested and the uninterested.
You, therefore, earn much more from the few who come to you than the many you approach.
- Your Rivals are Already On It
Imagine that there is an important meeting which all your industry heads and all your clients are attending. This is where most business deals are going to happen. You do not want to be the only one who is not in that meeting.
As Kenyans become more internet savvy, so should your business. Every day, the number of companies appearing on the internet increases. Your business should not just be one of them; it should lead them.
Search engine is the way of the future. All data shows it will increase with time as more and more people gain access to the internet.
At East Africa Digital Marketers, our pride is getting you to the top of your industry. Our SEO experts in Kenya help your business stand out in the online market. Contact us today for your free SEO audit.