Here is a shocking fact; Kenya has faster mobile internet speeds than the United States of America. Kenya ranks top in Africa and 14th globally regarding mobile speeds. This is according to Akamai, a network that collects information from more than 130 countries.
For businesses with a website, this is fantastic news. Time will leave behind those business that don’t. In this current age, website development plays a critical role in influencing the sales made by a company. Below are 5 reasons why your business needs a quality website.
A well-designed website is a statement. Like a professional suit, your site makes a first impression which sticks with your clients. A small business with a quality website shows competency.
To capitalize on the first impression, your website should be easy to navigate and have clear and well placed call to actions. The ease of use will encourage users to read more of your content which cements their impression of your ability to solve their problems.
Increase Brand Awareness and Visibility
Proper website development ensures your website is optimized to appear in searches. This is by utilizing Search Engine Optimization. Currently, there are roughly 3.5 billion Google searches made every day. Lacking a website ensures you miss out on all searchers looking for your services.
Your website, unlike other traditional forms of marketing, is available 99% of the time. It can be accessed by clients from anywhere in the world and is working even as you sleep. Failing to capitalize on these opportunities only benefits your competitors.
Be an Industry Authority
Providing useful content to your website visitors sets you apart from the rest of the industry. In Kenya, 88% of the population has access to the internet, most via mobile. This large number of people have problems which they want to solve. And they are looking for solutions online.
By being the provider of answers related to your industry, you gain readers trust. You show your expertise in your given industry.
And when they finally decide to make a purchase, they will go to the one source of useful content to buy from, you.
Create Relatability with Clients
Quality website development creates stunning websites. However, it also goes further to provide copy that engages your website visitors. Great copy tells the story of your business, why you exist and what you hope to accomplish.
Your story forges a relationship between you and your clients. You cease to be yet another company with vague morals that only wants to make a profit.
To the reader, you become a company on a mission, to help them achieve their goals. And when they believe you are on their side, they willingly part with their hard-earned money.
Market Your Products
Perhaps the key disadvantage of traditional marketing is the cost. Printing of marketing material such as brochures and billboards is expensive. They are further limited by the space available.
Like earlier mentioned, your website is accessible 24/7. Of course, this accessibility depends on your hosting service provider. As such, it’s an excellent opportunity to market your products and services. Further, your website belongs solely to you. You get to control what goes on it.
You can also elaborate on the products and services you offer. Efficient website development gives you pages and blog post which you can use to do this.
In the world of digital marketing, a website is the core of all marketing campaigns. Your business deserves a site that caters to all your needs. A website that stands out from the rest.
East African Digital Marketers are experts in the field of web design and development in Kenya. We create sites that are custom made to fit your business environment. Contact us for your free website consultation.
We have a short time Offer of 40% Off, and we’ll be developing websites at Ks 30,000 for this month. This is a mobile friendly professional website that works like a sales funnel for your business, with social media integration as well as basic SEO done on it. The web design offer is available in Kenya and East Africa.
Talk to us today before the offer gets off the table 🙂